Redesigning of E-Commerce Application & Website: One of the leading jewellers in Western India

Brief

Chandukaka Saraf & Sons Pvt. Ltd is one of the leading jewellers in Western India, with a rich history of crafting beautiful pieces of jewellery for over 195 years. In recent years, the company has decided to revamp its ecommerce mobile application and website in order to appeal to a younger audience. As a result, they enlisted our help in coming up with the best design possible. Our team worked closely with Chandukaka Saraf & Sons Pvt. Ltd to create an online space that is both visually appealing and easy to use.

Sector

Jewellery – E Commerce

Client

Chandukaka Saraf & Sons Pvt. Ltd – One of the leading jewellers in Western India

Tools

Adobe Illustrator

Adobe XD

Sector

Jewellery – E Commerce

Client

Chandukaka Saraf & Sons Pvt. Ltd – One of the leading jewellers in Western India

Tools

Adobe Illustrator

Adobe XD

Brief

Chandukaka Saraf & Sons Pvt. Ltd is one of the leading jewellers in Western India, with a rich history of crafting beautiful pieces of jewellery for over 195 years. In recent years, the company has decided to revamp its ecommerce mobile application and website in order to appeal to a younger audience. As a result, they enlisted our help in coming up with the best design possible. Our team worked closely with Chandukaka Saraf & Sons Pvt. Ltd to create an online space that is both visually appealing and easy to use.

Objectives

  • Enhance overall design and user experience for compelling business narrative 
  • To make browsing easier and the experience more seamless, improve the site’s architecture and navigation. 
  • Enhance the product and category sections 
  • Significant exposure to specials, deals, and jewellery festivals

Solution by Stackmint

We designed mobile application as well as website keeping all the objectives of our client in mind. We brainstormed with their product as well as the sales & marketing team. After understanding everything we designed the application and website which actually fulfilled all their objectives. The website and application were very user friendly and easy to navigate. The overall design was very sleek and modern. The color scheme used was very attractive and soothing to the eyes. The overall response from the client was very positive and they were highly satisfied with our work. We had successfully met all their expectations and deliverables.

Color

Orange color represents happiness, joy, success and encouragement; Dark blue colour is used to represent motivate action, communicate energy.

Typography

Roboto

The quick brown fox jumps

The quick brown fox jumps

The quick brown fox jumps

Wireframes

UI Designs - Mobile Application

UI Designs - Web Application

Laptop mockup 3
Laptop mockup 3
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Impact

CS Jeweller’s new mobile app & website has undergone a complete redesign, and the results are impressive. The site is clean and polished, with a more modern look that reflects the company’s innovative approach. The product and category sections have been significantly improved, and the overall design is much more effective at showcasing CS Jeweller’s products and creative collections. In addition, the app & website are now more user-friendly, making it easier for customers to find what they’re looking for. Overall, the new CS Jeweller app & website is a major improvement over the previous version, and it is sure to be a valuable asset for the company

  • The easy to access website as well mobile application increased the sales of the client.
  • Showcasing the complete catalogue online also led to an increase in the number of customers approaching the store to check the latest products.
  • Enhanced the checkout process by smoothing all customers data filling with a simple drop-down option to modify their orders.